National Sales Manager (f/m/d) USA

Permanent employee, Full-time · California

What you can expect from the role

As National Sales Manager USA, you will be responsible for establishing and expanding our retail and wholesale partnerships, driving revenue growth, and increasing brand awareness in the U.S. market. You will work closely with the global sales team and report directly to our leadership in Germany.

Your responsibilities

Develop and execute a strategic sales plan to expand HORL 1993’s presence in the U.S. market.
Identify, establish, and manage key retail and distribution partnerships.
Achieve sales targets and revenue goals while ensuring strong market penetration.
Represent HORL 1993 at trade shows and industry events to strengthen brand recognition.
Train and support retail partners to effectively sell HORL products.
Work closely with marketing to adapt and implement U.S.-specific sales campaigns.
Monitor market trends, competitor activities, and customer preferences to refine the sales strategy.
Provide regular sales reports and forecasts to leadership.
Collaborate with logistics partners to ensure smooth order fulfillment and customer satisfaction.

What you bring to the role

A proven track record of 3-5 years in sales management and business development, ideally as sales representative and/or in premium consumer goods, kitchenware, or lifestyle products.
Strong networking skills and existing relationships with retailers, distributors, and key industry players in the U.S.
Exceptional communication and presentation skills, with the ability to inspire both internal teams and external partners.
A proactive and entrepreneurial attitude with a willingness to take ownership of the U.S. market expansion.
The ability to thrive in a fast-paced, growing company with a strong hands-on mentality.
Authorized to work in the U.S. without sponsorship and fluency in English; additional language skills are a plus.
Willingness to travel frequently across the U.S. and occasionally to Germany.

What we can offer you

As a family business, we are committed to ensuring our team members feel their best. That's why we've made great benefits available. We cover childcare costs for your preschool children of up to $1,100 per month. We also offer six days of paid sick leave and 15 paid days of annual vacation (in addition to 10 paid national holidays). Thanks to our flexible working hours and mobile working, you can organize your life as you wish.

Make it yours!

Want to be part of a dynamic and growing company where your skills and commitment are valued? At HORL, you can expect exciting challenges that will enable you to accomplish great things and surpass yourself. Apply now – we can't wait to hear from you!

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About us

HORL – from Germany to the kitchens of the world

We at HORL® are driven by our pioneering spirit to create products for all eternity. Our roots are in the Black Forest of Germany, the source of our endless inspiration. It is here where our ideas for industry-leading products are born, with unrivaled innovative strength and quality. Every one of our products is perfectly conceived and precisely manufactured, made to be forever at your side. We are passionate about enriching people's lives, creating incredible moments, and becoming an integral part of kitchens around the world.

Our story began in 2016, when father and son Otmar and Timo Horl first developed their revolutionary rolling knife sharpener. This entirely innovative system makes it possible for anyone to sharpen their knives, and with it, cutting becomes a true pleasure. We're thrilled that our invention is now inspiring people across the globe! As our team grows, we're continuing to write the HORL story together, and we're excited to inspire more and more people in Germany and internationally.

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Über uns

HORL 1993 – vom Schwarzwald in die Küchen der Welt

Wir lieben Produkte, die funktionieren, stilvoll sind und sich bei jeder Anwendung gut anfühlen. Mit unserem HORL® Sortiment wollen wir Erlebnisse schaffen, Begeisterung entfachen und für Wow-Momente sorgen. Wir wollen das Leben der Menschen bereichern und fester Bestandteil in den Küchen dieser Welt werden. Mit unseren Rollschleifern wollen wir es jedem ermöglichen, Messer so zu schärfen, dass Schneiden richtig Freude macht. Mit kompromissloser Qualität und dem Ziel, Produkte zu schaffen, die ihre Besitzerinnen und Besitzer lange begleiten.

Nachdem aus Timo sowie Otmar Horls Design- und Konstruktionskompetenzen die erste Generation Rollschleifer entstand, haben wir den heimischen Werkkeller verlassen und sind heute mit zwei Büro-Standorten in Freiburg vertreten. Gemeinsam mit unserem wachsenden Team schreiben wir die HORL® Geschichte weiter und freuen uns darüber, national und international immer mehr Menschen zu begeistern.

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Your application!

We appreciate your interest in Horl. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at info@horl.com.